Read the executive summary: A group of people and a group of issues are planned for seven consecutive days.
Define the Target Audience First
Select a specific customer type and a product use scenario, such as “the wholesaler for the procurement of portable tools” or “engineering for comparison of material performance”. Without a clear crowd, video features can easily change directions on a daily basis, making it difficult for accounts to accumulate reusable experience.
Five issues of concern to the client were identified: how the product was used, what was appropriate for what environment, how key specifications were selected, what was delivered, and where further information could be obtained.
Use a Content Framework to Simplify Filming
The seven-day content is divided into product presentations, scene questions, details, common error areas, and questions and answers. Each one starts with a three-line script entitled "Questions to be solved at the beginning -- lens evidence -- action at the end" and determines the lens.
Use real products, real presentations and clear images as much as possible. A single recording can cover different angles and then organize several short pieces of content through different questions.
Review Results and Find Repeatable Topics
The time, view, stay, comment and advice can only provide clues, and it is not appropriate to use a video to judge the entire channel.
The functions and operating rules of the Platform will be updated, and account setting and commodity issuance will follow the current official platform description.
Make a seven-day content sheet: one customer's problem every day, one live video, one relay action.
