Read the executive summary: An initial judgement is drawn from the four dimensions of demand, profit, delivery and team competence.
Start With the Product and Customer
Lists the conditions in which the product is used, the usual specifications, the main alternatives and the questions that customers may search for. Do not infer that the product is suitable for the target market simply because it is well sold in the country.
The target client and the expected price are included in the same table, avoiding the use of low-price product assumptions while assessing high-end customers.
Calculate the Full Cost
The actual costs of the different sites and modes of performance will change and should be reconciled with official back-office data prior to use.
Optimistic, normal and conservative sales and cost scenarios are best. If only optimistic scenarios are profitable, the risk of this product deserves to be revisited.
Check Whether You Can Deliver Consistently
Marketing can bring concern and continuous delivery determines whether or not to operate on a long-term basis.
The first product can target run-through information, build-up and double-disk process.
Draws a four-column assessment of clients, competitions, complete costs and risks of delivery for the first product.
