Read the executive summary: The subject of content is organized around the product, application scene, quality and delivery.
Start With Buyer Questions
Procurement staff need to judge whether the product is suitable for the project, whether the supplier is able to deliver steadily, and how the problem is resolved when it arises.
Each article answers only one core issue and uses real products, workshops, equipment or delivery information as evidence.
Create Four Reusable Types of Content
The first is product specifications and comparison, the second is application scenarios, the third is production and testing processes, and the fourth is common customer problems.
The source of the pictures, access rights, time taken and the name of the product are recorded in the material table, so as to avoid misappropriation of photographs that do not belong to their own factory.
Involve the Sales Team in Reviews
Check with the operator on a weekly basis for true questions from the client: Does anyone ask about MOQ, the deadline, the material or the way it is customised? Writing these questions into the next week will also help the operator to explain the product.
The social media interaction is not directly equivalent to an inquiry board.
A four-week table has been established to list selection, applications, plant evidence and common problems, with one customer selected per week.
